This year, Yamaha Motor Company celebrates its 69th birthday with the theme of, “Let's Take Kando Actions.” 

The theme invites everyone in the global Yamaha Motor family to think about the *Kando experiences they have enjoyed with Yamaha products, and share them with others. What Kando means to each person will differ based on lifestyle, culture, age, and even the Yamaha products they own. So let's take a moment to reflect on what drives your own excitement and experiences with Yamaha and hear it from those around you!

#YamahaDay #YamahaDay2024

*Kando is a Japanese word to express the feeling of deep satisfaction and excitement you get when you encounter something of exceptional value, quality, and performance. All Yamaha Motor products are designed and manufactured by people who truly enjoy what they do. Their goal is to deliver Yamaha Kando.

Unique Style of Yamaha

Innovation

We will continue to generate unique first-time experiences.

Excitement

We will seek out what makes our customers happy, and make sure that everyone involved enjoys the process.

Confidence

We will give our customers a sense of reliability and peace of mind.

Emotion

We will provide products and services that fascinate people’s artistic mind.

Ties

We will strive to win the hearts of people around the world, creating value that surpasses expectations.


THE KANDO GRAPHIC
In 2014 Yamaha Music and Yamaha Motor held an international graphic competition with the theme of Kando, and the silhouette that traced the trajectory of four beats was selected as the best artwork. This graphic symbolises an emotional and dynamic sense of rhythm that is familiar to both music and engines and is full of emotional premonition. Kando is the common principle praised by both Yamahas. Through Kando, we aim to connect the creators and users, and all those involved with it.